Concordia University–Portland: MEd Welcome Kit

Concordia University–Portland: Welcome Kits

For MEd candidates,we decided on the message “We heart teachers because teachers have heart”and developed a concept around something teachers would use in their classroom. The idea was to send them something Concordia branded that they could also share with their students. We chose to turn the welcome messaging into a watercolor poster to hang in the classroom and gave a canister of raw wooden pencils to align with the environmentally conscious, earthy, do-it-yourself, and organic culture of Portland. 

For the packaging, we felt it important to use organic craft materials as well—thick cardboard for the pencil canister, topped with a die-cut heart lid to expose the pink erasers. We created this canister to be a beautiful standalone piece that could reside on the teacher’s classroom desk—the foiled intricate design giving it the refined touch of a forever keepsake. The canister was then inlayed into an outer corrugated box, graphics aligned for one continuous design.

Packaging DESIGN
Illustration
 

CREATIVE DIRECTION:
ROBERT DELUKE

ART DIRECTION:
BETH MICKALONIS
 

2017 Judges Choice
2017 Silver Addy Award

Created at CCA

For EdD candidates,we created a slightly more sophisticated welcome package with the administrator/educational leader in mind—while remaining true to Portland’s roots and culture. The message “Leaders listen with heart”was brought to life through a gift that these prospective students could use along their journey through this rigorous online program—customized earbuds. We used a brushed tin canister with a raised product deck insert to inlay the earbuds into the shape of a heart. Attached to the tin lid, we opted for an accordion dropout so the messaging would immediately be seen and read in a natural organic progression. 

The design treatment throughout used hearts to create pattern, subtly nodding to theme while still keeping the high-end, more mature look and feel appropriate for EdD candidates. The tin was placed in a small heavy-stock corrugated box with crinkle-cut craft paper shavings—again, weaving the feel of Concordia Portland’s campus into the packaging and creating a cohesive design with the MEd welcome kit.

Meta Paid Ads

Below are examples of social media ads we developed as a team weekly with the intent to engage our audience of teaching professionals in a light hearted and entertaining manor, while hitting home the importance of furthering their educations.